Full-stack marketing for startups and lean environments.

Account and project management at a lean performance marketing agency (Google Ads & Meta Ads) founded with partners and specializing in international accounts. Campaign operations, project scoping and timelines, briefing and deliverables, client servicing, reporting, copywriting, and sales operations.

• End-to-end account ownership as sole day-to-day client contact, from scoping and onboarding to strategy, creative review and approval, and reporting.
• AI-powered workflow & production systems running on Claude Code and Google Drive, with a per-client knowledge base covering branding fundamentals, value proposition, copywriting guidelines, customer profiles, and design systems.
• Static & video creative delivery framework with layout and copy variations, using Claude Design.

Nosh was a US food delivery platform with ~4,500 monthly orders, ~2,500 active customers and 300+ restaurant partners in the Northern Colorado area, including Fort Collins, Greeley and Loveland. Fully remote from Brazil, I ran its marketing projects and operations, owning timelines across agencies, freelancers, and product and dev stakeholders. I flagged risks and delays to the founders as soon as they came up.

• Managed a ~$20K/month marketing budget and directed external agencies running ~$10K/month in paid media, owning offers, ad copy, creative briefs and approvals, at a 12+ ROAS on Google Ads and 8+ on Meta Ads year-round.
• Led customer retention through the migration to a proprietary web and app platform, planning and running the cross-functional launch campaign across social, email and SMS with the product and dev teams, retaining ~90% of the high-value customer base.
• Drove company-wide Agile adoption and co-led OKR adoption with a co-founder, with sprints and projects in Basecamp, Linear and Slack.
• Owned all lifecycle, CRM and retention efforts (Klaviyo, ActiveCampaign, Flodesk, EZ Texting) with multi-channel messaging (email, push, SMS/MMS), automations based on behavioral segmentation, and A/B testing.
• Built Nosh VIP, a loyalty program for high-value customers that sustained a ~55% reactivation rate within a rolling 3-month window.
• Owned the campaign calendar across paid and organic channels and directed social media content with a local agency and creators.
• Built automated feedback loops triggered by customer behavior, turning responses into insights that drove operational fixes and repeat-order growth.
• Created and coordinated Plate Tales, a series of long-form and short-form videos that drew over 25K views on YouTube and Instagram.

Co-founded Bolsa de Terras, a boutique rural real estate firm that transacted R$50M+ in properties across Brazil and Paraguay from 2020 through 2024.

• Drove adoption and setup of the CRM the whole company ran on, including internal SLAs and multiple business pipelines.
• Planned and ran multi-channel marketing campaigns across the rural property portfolio.
• Owned the company’s WhatsApp operations: internal process mapping, lead qualification criteria and routing, automated prospecting, and the customer service chatbot.
• Led all brand management and the company website, coordinating external vendors.

Managing partner at a lean B2B outbound agency: end-to-end sales operations and pipeline generation for 100+ client companies with complex sales cycles.

• Owned client accounts from onboarding and ICP definition to copywriting, automation setup and client reporting.
• Executed automated multi-channel outbound campaigns achieving ~50% connection acceptance and ~25% reply rates on LinkedIn, and ~30% open and ~8% reply rates on email.
• Restructured the pricing model across service tiers and developed the agency’s operational infrastructure, including client briefing frameworks.
• Built ICP-aligned prospecting lists totaling 75,000+ contacts.
• Designed the agency’s prospecting and reporting stack, leading platform evaluation and workflow automation.

Business development and account management at a marketing agency, across different Brazilian markets.

• Led project diagnostics, scoping, proposal development, and negotiations through close.
• Managed key client accounts: presented the agency’s delivery to clients and took their feedback through to approval.
• Generated new business through webinars and events, originating the agency’s largest individual technology project at the time.
• Helped set up the pre-sales function, configuring lead qualification stages in Exact Spotter and providing sales training and coaching to a newly hired SDR.

Built and launched an online marketing course for musicians, with 54 video lessons and 11+ hours of content. Ran production and go-to-market: curriculum, video recording and editing, visual identity, landing page, and paid promotion.

Founded and operated Música Ofensiva, an independent music content website and live event production project spanning 3+ years of consistent publishing and event execution.

• Built the publication from zero to 25,000+ unique users and 50,000+ pageviews through 400+ articles, applying content strategy and SEO practices to grow organic audience.
• Produced 7 live events featuring international acts from the US, Germany, and Sweden alongside Brazilian artists, drawing 2,000+ total attendees.

Led the creative and social media teams at a digital marketing agency, across a portfolio of 20+ client accounts.

• Oversaw all creative output from the art direction and social media teams (social assets, email marketing, and web content) from briefing to final approval.

Supported digital marketing and communication activities at ShopNETWORKS, a multi-brand e-commerce network comprising four online stores: ShopVOIP, LojaCISCO, ShopANDROID, and ShopTI.

• Assisted with social media management, email marketing, promotional campaigns, Google AdWords activities, and art direction across multiple e-commerce brands.